01Start with the meaning
D2C meaning: direct to consumer in India
D2C means direct to consumer: a brand sells its own products directly to buyers. Learn the full form, simple Indian examples and how the channel works.
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The notebook · Start here
From idea to
first orders.
Read in order if you are starting from scratch. Pick the page that matches the decision on your desk if you already have a store.
02Understand the model
The D2C business model, in plain words
The D2C business model sells a brand's products directly to buyers. See how it works in India, how it differs from B2C and what each order costs.
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03Build a small first store
Starting an ecommerce business in India
Starting an ecommerce business in India begins with a workable offer and margin. Use this first-store plan, budget worksheet and checkout checklist.
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04Put a launch on paper
A product launch plan for your first orders
A product launch plan sets the offer, owners, budget and release conditions. Use this India-focused worksheet and checklist to prepare your first orders.
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A second pair of eyes
Before the first ad,
check the plan.
A free review of your offer, store and first month budget with the Boring Commerce performance team.
See what the review coversBook a free launch reviewBring a rough plan. That is enough to begin.